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Who We Help — Small Businesses

Your name is your business. Make it yours legally.

Flat-fee trademark services for small business owners and Main Street entrepreneurs who need to lock in their business name, protect their logo, and own their brand without hourly billing surprises.

Flat-Fee Transparent pricing
USPTO Federal filings
Nationwide All 50 states
Direct Attorney access, no middlemen
A small business owner reviewing documents at a counter in their shop
LLC is not a trademark

Why It Matters

Registering your business is not
the same as owning your name.

Most small business owners assume that forming an LLC or registering a trade name with the state gives them ownership of their business name. It does not. State registrations are administrative records, not trademark rights. Another business in a different state — or even the same state under a different structure — can use your name commercially and you may have no legal standing to stop them without a federal trademark registration from the USPTO.

Madison Trademark Solutions secures your business name at the federal level so that your brand is legally yours in all 50 states. Flat-fee pricing means you know exactly what it costs before you start. Direct attorney access means no paralegal chain when a question or deadline comes up. And a simple, four-step process means protection does not require putting your business on hold to figure out the law.

See how it works

What Brings Small Business Owners Here

You built this business. Own the name that goes with it.

Small business owners invest years building a name customers trust. Protecting that name legally is a one-time decision with permanent consequences. These are the situations Main Street entrepreneurs bring to us most often.

Protect My Business Name

I need to protect my business name before someone else files the same trademark and forces me to rebrand everything I have built.

My LLC Isn't Enough

I registered my LLC and bought my domain, but I have been told that is not the same as owning my name. I want to make it legally mine nationwide.

File with the USPTO

I want to file my trademark officially with the USPTO so I have a federal registration and the legal standing to protect my business name in court if I ever need to.

Protect My Logo

I need to protect my logo and storefront branding, not just my business name, before I invest more in marketing and signage around my visual identity.

Renew My Trademark

My trademark registration is coming up for renewal and I do not want to lose the protection I worked to establish because I missed a maintenance deadline.

Stop a Local Competitor

Another business in my area started using a name very similar to mine and customers are already confusing us. I need to understand my rights and what I can do about it.

Office Action Help

I received an office action from the USPTO and do not know how to respond. I filed myself and am worried I will lose my application if I handle it wrong.

Ongoing Monitoring

I want ongoing monitoring so I am notified if someone in my industry files a trademark that conflicts with mine before the situation becomes a legal problem.

Not sure where to start? Let's talk it through.

A free 1-on-1 consultation with Armani. No hourly billing, no commitment required.

Book a Free Consultation

Why Small Business Owners Choose Us

Real trademark protection. Without the big-firm price tag.

Small business owners deserve the same legal quality that large corporations receive. Flat-fee pricing, direct attorney access, and focused IP expertise put serious brand protection within reach for any Main Street business.

Flat-Fee Pricing

Every service is priced upfront. You know exactly what trademark protection costs before you commit. No hourly billing, no invoice surprises, no unexpected charges when the examiner asks a follow-up question.

Direct Attorney Access

You work directly with Armani throughout the entire process. No paralegals, no intake coordinators, no voicemail chains. The attorney who files your application is the one who answers your questions.

IP Concentration

Trademark and copyright is all we do. A J.D. concentration in Intellectual Property means your business name is not a side matter in a general practice. It is the only kind of work we take on.

Plain-Language Guidance

Trademark law does not have to feel like a foreign language. Armani explains every step, every decision, and every option in terms that make sense for a business owner who is not a lawyer and should not have to be.

Services for Small Businesses

Everything you need to own your business name.

Flat-fee trademark services most relevant to small business owners, from clearing your name before you commit to it through filing, maintenance, and enforcement if someone else moves in on your territory.

Not sure which service you need to protect your business name? Book a free consultation and we will figure it out together.

Book a Free Consultation

How It Works

From first call to federally protected name.

A clear, four-step process designed for business owners who need to protect their name without putting their business on hold or learning trademark law from scratch.

1

Book a Free Consultation

Schedule a 1-on-1 call with Armani to walk through your business name, your current situation, and exactly what it takes to protect the brand you have built.

2

Clearance Search

We run a comprehensive federal, state, and common law search to identify any conflicts with your name. You receive a written legal opinion on risk before a single dollar goes toward filing fees.

3

Filing & Prosecution

We prepare and file your application with the USPTO, select the right class for your business, and handle any questions or office actions the examiner sends back during the review process.

4

Registration & Protection

Your registration is confirmed and your certificate delivered. Your business name is now legally yours in all 50 states, and we are available to handle renewals and any enforcement situations that arise down the road.

Ready to make your business name legally yours? Start with a conversation.

Book a Free Consultation
Armani Madison Estriplet, Esq.
Armani Madison Estriplet, Esq.
Founder & Trademark Attorney

The Attorney

The attorney who makes trademark protection accessible to every business owner.

Armani Madison Estriplet founded Madison Trademark Solutions on a simple premise: serious IP protection should not require a large corporate budget or a law firm that treats small businesses as afterthoughts. With a J.D. concentration in Intellectual Property, she handles the full trademark process for small business owners from clearance through registration and renewal, with plain-language explanations at every step and a direct line to the attorney doing the work.

Education J.D., New England Law | Boston, IP Concentration
Bar Admission State Bar of Minnesota
Practice Focus Business Name Protection, Logo Trademark, Renewal, Enforcement
Files With USPTO & USCO, Federal, Nationwide

"Small business owners put everything into their name. The legal side of protecting it is one decision, one process, and one filing. It should never be the reason a business loses what it spent years building."

Armani Madison Estriplet, Esq.

Small Business IP FAQ

Questions business owners actually ask.

Straight answers to the trademark questions that come up most in conversations with small business owners and Main Street entrepreneurs.

No. An LLC registration and a domain name are not trademark rights. An LLC is an administrative record with your state — it does not give you exclusive commercial rights to your business name in any state, including your own. A domain name is a technical address, not a legal claim to a brand. Federal trademark registration from the USPTO is the only protection that gives you exclusive nationwide rights to use your business name in connection with your goods and services, and the legal standing to stop others who infringe on it.
It is not too late, but the longer you wait, the more risk you carry. Years of use without registration means other businesses may have been building on similar names during that time, which complicates your clearance. It also means any common law rights you have accumulated from actual use are harder to assert than a registered mark. The good news is that prior use can work in your favor during the application process. A clearance search will tell us quickly what the landscape looks like and what your realistic path to registration is.
Your options depend heavily on whether you have a registered trademark and how long each of you has been using your respective names. With a federal registration, you have clear legal standing and can send a cease and desist letter demanding they stop using the name, file an opposition if they are in the application process, or pursue cancellation if they have already registered. Without a registration, you can still assert common law rights based on prior use in your geographic area, but enforcement is more limited and more expensive to pursue. The first step is a consultation to assess your actual rights given your specific situation.
Yes, if you want to protect both. A trademark application covers exactly what is submitted — a word mark covers the text of your business name in any design, while a logo mark covers the specific stylized design as submitted. They are separate registrations because they protect different things. Many small businesses file for both: a word mark for the name and a design mark for the logo. Which you prioritize depends on how central your visual identity is to your brand and how much of your customer recognition is tied to the logo versus the name. We work through that question in your consultation.
Your registration will be cancelled and your federal trademark rights will lapse. That means the name you spent time and money protecting reverts to unregistered status, and anyone can file for it. The USPTO requires a Declaration of Use between years 5 and 6 to confirm you are still actively using the mark, and a full renewal every 10 years. Missing these deadlines — even by a short window — can result in cancellation with no automatic reinstatement. We track these deadlines for clients and handle the filings so nothing falls through the cracks.
With Madison Trademark Solutions, the total cost is our flat attorney fee plus the USPTO filing fee. Our Standard Filing is $750 in attorney fees, and the USPTO charges per class of goods or services — currently $350 per class for the TEAS Plus application. For most single-category small businesses, that means a total of approximately $1,100 to $1,200 for a fully attorney-managed filing with no hourly billing surprises. If you want clearance before committing to a filing, a Go/No-Go search is $450 and can be applied toward a filing if you move forward. We always give you the full number before you commit to anything.
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Your brand deserves real protection.

Book a free 1-on-1 consultation with Armani. We'll talk through your brand, your goals, and exactly what it takes to protect what you've built.

Flat-fee pricing No hourly billing Direct attorney access Federal filings nationwide