The Service
What the Standard Filing actually covers.
The Standard Filing is the core trademark registration service. It covers everything from application strategy through federal registration: class selection, application drafting, USPTO filing, attorney of record designation, and handling of procedural office actions that come back from the examiner during review.
Most trademark services stop at filing and hand you off. The Standard Filing includes Armani as your attorney of record for the full prosecution period. If the USPTO examiner sends a procedural office action requesting clarification on your goods and services, a specimen of use, or other non-substantive matters, she handles the response as part of the service. You do not pay extra for those interactions.
Class selection is one of the most important decisions in a trademark application. Filing in the wrong class leaves your brand unprotected in the categories that actually matter to your business. Filing in too many classes wastes money on coverage you do not need. Armani works through this with you before anything is filed, based on what your business actually does and where it is headed.
The Standard Filing is built for established brands ready to file. If you have not yet completed a clearance search on your mark, the Go/No-Go Search is strongly recommended first. Clients who complete the search receive a discounted rate on this package.
What's Included
Everything in the flat fee.
Who It's For
Built for brands ready to file.
The Standard Filing is the right service for businesses and creators who have done their due diligence and are ready to secure federal registration. These are the situations it covers best.
Process
From intake to registered mark, step by step.
Submit your mark, your goods and services, your business context, and whether you have an existing Go/No-Go Search. This gives Armani what she needs to begin class selection and application strategy.
Armani reviews your business and identifies the right trademark class or classes for your goods and services. She drafts the identification language that accurately reflects what you do and gives you the broadest defensible coverage.
Your application is prepared and submitted to the USPTO. Armani is designated as your attorney of record, and your filing date is established as your nationwide priority date from the moment of submission.
The USPTO examiner reviews your application, typically within several months of filing. If a procedural office action is issued, Armani handles the response. All correspondence is managed so no deadlines are missed.
Once approved, your mark is published for opposition. If no opposition is filed, your certificate of registration is issued. Armani delivers the certificate and advises on maintenance deadlines to keep your registration active.
Pricing
Flat fee. Everything included upfront.
USPTO fees: The $350 per-class fee is the USPTO government filing fee, paid directly to the USPTO at the time of filing. Additional classes each carry their own $350 USPTO fee, and the attorney fee increases by $250 per additional class. Substantive office actions such as likelihood of confusion or descriptiveness refusals are handled separately and are not included in this package. See the Office Action Response page for details.
Get Started
Ready to file your trademark? Start here.
Complete the intake form below to get started. Armani will review your submission and be in touch to confirm class selection and next steps before anything is filed.
FAQ
Questions about the Standard Filing.
A procedural office action is a non-substantive request from the USPTO examiner for clarification or correction: amending the identification of goods and services, submitting a specimen of use, adding a disclaimer, or resolving a color claim. These are administrative in nature and are included in the Standard Filing. A substantive office action raises a legal objection, most commonly a likelihood of confusion refusal or a descriptiveness refusal. Substantive responses require legal argument and are handled separately. See the Office Action Response page for details on those.
The USPTO currently takes approximately 8 to 12 months to examine and approve a straightforward application. If an office action is issued, the timeline extends. Your legal priority date, however, is established the moment your application is filed. That date is what matters for ownership purposes. Most investors and due diligence processes accept a pending application paired with a clear filing date as sufficient evidence of brand protection.
No. If your mark is not yet in use in commerce, you can file on an intent-to-use basis. An intent-to-use application establishes your priority date before you launch, which is often exactly the right move for pre-launch founders and businesses that are rebranding. Once you begin using the mark in commerce, you file a Statement of Use to convert the application to an active registration. Armani handles both filing bases and will advise on which applies to your situation.
Trademarks are registered in international classes that correspond to specific categories of goods and services. There are 45 classes in total. Filing in the wrong class means your mark is unprotected in the areas that actually matter to your business, while filing in classes you do not need wastes money on government fees. Class selection is part of what Armani handles before filing. She reviews your business, your current offerings, and your growth plans to identify which classes give you the right coverage.
Yes, it is strongly recommended. A clearance search identifies conflicts before you spend money on a filing that may be refused or that carries infringement risk. Clients who complete the Go/No-Go Search first also receive a discounted rate on the Standard Filing. If you are confident your mark is clear and you want to proceed directly to filing, Armani can work with you on that basis, but the search is the safer path in most situations.
Registration is not permanent without maintenance. Between years 5 and 6 after registration, you must file a Declaration of Use confirming you are still using the mark in commerce. Your registration renews every 10 years with a combined Section 8 and Section 9 filing. Missing these deadlines can result in cancellation of your registration. Armani advises on these milestones at the time of registration and handles maintenance filings separately when they come due.